21st Century Coupons

The Topic: Living the good life, half price

The Dish: When I was little, my mom used to cut me a deal when it came to cutting coupons: For every penny-saver I snipped that was used, I pocketed the difference. Sure, it didn’t really save us any money on groceries, but Mom broke even and I walked away with a few dollars to my name (you can get a lot of banana Laffy Taffy for $5.) Today, I never manage to clip coupons, partly because I’m pressed for time and partly because finding relevant products is a rarity.

While I recommend keeping your eyes open while flipping through the Sunday paper (assuming, of course, you still read the paper), there’s another option for the city-bound and tech-inclined—Groupon, a website focused on daily deals offering around 50 percent off a huge range of goods and services, from restaurant gift certificates to discounted dance classes. San Francisco even had a deal recently where buyers received $50 worth of organic groceries for $25. If we were playing NBA Jam right now, that would certainly get a “Boomshakalaka!”

Currently, Groupon operates in 52 cities across the US and offers a handy request form to get your city on the map. There’s one deal a day, and a certain number of people have to buy in before it’s finalized, so passing the word along to your cash-strapped friends is encouraged. If you manage to wrangle some referrals, you can even earn account credit—real-live spendable dollars—and score more savings.

The Final Word: Registration is free, and it's a simple way to score a great bargain with minimal effort. Get registered, sign up for daily e-mail alerts, and embrace all that is Groupon.